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PUBLIC RELATIONS
Lighthouse Mission Ministries
PUBLICITY
To boost holiday response to our direct mail donation appeals, Bodkin Associates invited central Indiana media to join us on a tour to see homelessness close-up. Our strategy was to take reporters to hidden areas where homeless people sleep under railroad bridges, downtown overpasses, and even a wooden box that looked like a doghouse. The media response was very powerful and the client saw a significant increase in donations. |
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