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PUBLIC RELATIONS
Fifth Third
Bank
SPANISH LANGUAGE PUBLIC RELATIONS
In order to promote the opening of a new bank branch in one
of the nations most Hispanic neighborhoods, Bodkin distributed
a series of news releases to Chicago's Spanish language
media. With the Hispanic market, the traditional "telling" approach
is not effective. Knowing this, we wrote news releases that
emphasized Fifth Thirds understanding and appreciation for
the Hispanic heritage. |
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