MULTICULTURAL MARKETING
Indiana Criminal Justice Institute
SPANISH LANGUAGE CAMPAIGN
This campaign was developed for the
State of Indiana and the Indianapolis Mayor's office
to educate the Hispanic community about the consequences
of drunk driving.
Rather that take the traditional approach and bore the
audience with statistics, we chose to focus on how their
actions will
hurt their family. This highly emotional campaign speaks
to the loss of companionship and financial support when
a drunk driver is killed, injured, or deported due to drunk
driving.
This campaign included print, radio, outdoor, and collateral. |
