MULTICULTURAL MARKETING
Fifth Third Bank
SPANISH LANGUAGE PRINT ADS
This non-traditional Spanish-language ad focuses on telling Sergio's personal
story and positioning Fifth Third Bank as a trusted friend that understands and
respects the heritage of this very important market.
SPANISH LANGUAGE RADIO AD
This non-traditional Spanish-language ad focuses on telling Lupita's personal
story and positioning Fifth Third Bank as a trusted friend that understands
and respects the heritage of this very important market. | 
