BRAND INTEGRATION
Dow AgroSciences
SOLUTIONS GUIDE
The strategy of the Solutions Guides was to present to growers a comprehensive guide that identified which Dow AgroSciences products (herbicides, pesticides, insecticides, and fungicides) work best for different crops.

Our client needed a tool for growers that would pull together their family of herbicide and pesticide products associated with a particular crop, matching products with major crop pests. The result was a family of Dow AgroSciences Solutions Guides by crop that featured pull-down charts with product application rates based on crop stages.