BRAND INTEGRATION
Indiana Criminal Justice Institute
SPANISH LANGUAGE CAMPAIGN
This campaign was developed for the State of Indiana and the Indianapolis Mayor’s office to educate the Hispanic community about the consequences of drunk driving. Rather than take the traditional approach and bore the audience with statistics, we chose to focus on how their choice to drink and drive could impact their families. This emotional campaign speaks to the pain that a family suffers when a drunk driver is killed, injured, or deported because of drunk driving.

The campaign, which included radio, print, outdoor, and collateral, won the 2004 Latino Marketing Award for Educational Campaign of the Year.