advertising | brand integration | multicultural marketing | interactive | public relations   ADVERTISING Fifth Third Bank SPANISH LANGUAGE PRINT ADS This non-traditional Spanish-language ad focuses on telling Sergio’s personal story and positioning Fifth Third Bank as a trusted friend that understands and respects his heritage, as well as his hopes for the future. advertising >> broadcast | out-of-home | print © copyright 2006 bodkin associates, inc.              877.BODKIN.8 (263.5468)               site map